What’s a Design Sprint?
Design sprints are a unique opportunity to bring together a diverse team from across your organization to collaborate on a problem or opportunity from multiple perspectives. The five step design sprint process encourages shared insight and engagement in new and powerful ways.
Map - A design sprint begins by creating a framework for understanding the problem and situation. By “falling in love with the problem, not the solution” we find the best context and focal point for the sprint.
Diverge – Instead of looking for an immediate, reductive answer, diverging means taking the time to investigate new possibilities through individual and team exercises that inspire creative exploration.
Decide – After expanding the creative possibilities, the team defines and remixes top ideas looking for solutions that maximize learning, customer success and feedback. It’s also a checkpoint that ensures ideas are focused and no good idea is left behind.
Prototype – After selecting one, or two, potential solutions we roll up our sleeves and bring the concept to life. Prototyping helps us learn by building an experience real enough to express our ideas to customers yet focused enough to gain critical learning.
Validate – The final stage of a design sprint is customer validation or testing. Validation can include in-person testing, online testing or even role playing. Validation is about getting real, immediate feedback on fresh ideas. It’s about learning from and being inspired by your customers.